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Posted by Leslie on Jun 7, 2013 in Uncategorized | 0 comments

There are a lot of reasons why customers today prefer shopping online. But it is hard to imagine that anyone in 2011 was really prepared for the digital revolution. It took a long time to build up a real sense of the scale of the shift and how many customers would really have an incentive to switch. If a shopper can switch from a physical store to a digital one, there is a huge boost for the business the revenue from the new sales goes straight to the store, which can then reinvest the money to make more sales. But the vast majority of shoppers, regardless of whether they shop in physical...

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